B2B marketer.
Builder. Always learning.
I'm EK — a regional SaaS marketer based in Singapore. Most of what I know about marketing, data, and AI, I figured out by doing it across lean teams and multiple markets. This site is where I document the experiences and learnings.
Recent writing
- GEO for B2B Marketers: A Primer
GEO is changing how B2B buyers research vendors. Here's what generative engine optimisation actually means for content teams — and what to do about it.