<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>EK Goh</title><description>B2B marketer and builder documenting learnings in SEO/GEO, AI tools, and data analytics.</description><link>https://ekgoh.me/</link><item><title>GEO for B2B Marketers: A Primer</title><link>https://ekgoh.me/blog/geo-for-b2b-marketers/</link><guid isPermaLink="true">https://ekgoh.me/blog/geo-for-b2b-marketers/</guid><description>GEO is changing how B2B buyers research vendors. Here&apos;s what generative engine optimisation actually means for content teams — and what to do about it.</description><pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate></item></channel></rss>